
Over the past decade, the rapid growth in e-commerce has increased consumers' choice and access to goods online. This has led consumers to turn to significant e-commerce stores, including Alibaba, Amazon, eBay and Facebook, to buy everyday goods.
Though almost all e-commerce in these stores is legitimate, they can also be abused by those seeking to sell and distribute counterfeit and pirated goods. This undermines legitimate business, can be damaging to rights holders and can be harmful to consumers.