The rapid growth in e-commerce over the past decade has increased consumers’ choice and access to goods online. This has led to consumers turning to major e-commerce stores including Alibaba, Amazon, eBay and Facebook to buy everyday goods.

Though almost all e-commerce taking place on these stores is legitimate, they can also be abused by those seeking to sell and distribute counterfeit and pirated goods. This undermines legitimate business, can be damaging to rights holders and can be harmful to consumers.

Many of the global e-commerce stores have developed specific tools to allow intellectual property rights (IPR) holders to report and remove infringing listings to protect their brands.

Where can I get these tools and how do they operate? 

Alibaba
You can use the Alibaba Intellectual Property Group Platform (IPP) to report instances of infringement to Alibaba if you are the owner of the rights or an authorized representative of the rights. This will assist Alibaba's proactive monitoring procedures and lead to the removal of listings that violate the terms of service. The more rights holders use this tool, the more proficient the platform will be at foreseeing and eliminating future instances of infringement.
 
To begin with, you need to create an account on the IPP platform. You will need to present documentation proving your identity and intellectual property rights (IPR). A completed copyright claim statement for copyright or a copy of the certificate for registered rights (such patents and trade marks) can be used as proof of intellectual property rights.
 
Following registration, you will be eligible for the following advantages:
 
file complaints about alleged violations and bolster your claims with further data. The listing will be taken down and the rights owner contacted as soon as the request has been confirmed.
oversee and oversee your enforcement efforts.Alibaba offers a range of resources to assist businesses, including the IPP Handbook, a detailed manual for using notification channels. SMEs can apply online or through the SME Support Center to be admitted into the Simp'Ali program if they need extra assistance with the IPP.
The annual report from Alibaba Group has further details regarding their IPR protection policy.
 
  Amazon  
You can use the Amazon Brand Registry service to report instances of IP infringement to Amazon if you are a rights holder or an authorized representative of such rights. You can get a collection of tools to help manage and safeguard your intellectual property rights in the Amazon store by registering for this as well. Already enrolled are over 350,000 brands in the free Brand Registry. Compared to before Brand Registry was introduced, brands that are registered with it are, on average, discovering and reporting 99% fewer potential infringements.
 
A registered trade mark and proof of ownership, or that you have permission to act on behalf of the owner, are required for registration. Once you've registered, you can use the search tools to find and report content infringements related to your items by using keywords, pictures, or Amazon Standard Identification Numbers (ASINs).
 
Additional advantages that come with registering are as follows:
greater control over your brand's appearance on Amazon product pages robust tools for reporting and searching out instances of violation file reports to remove illegal listings access to a readily available worldwide support team Every day, seven days a week. Subsequently, Amazon unveiled three additional services: IP Accelerator, Project Zero, and Transparency. Transparency is a tracing service at the item level, wherein manufacturers serialize each unit they produce with a unique code. Before the goods is delivered to a consumer, Amazon scans these codes to confirm its legitimacy. To verify authenticity, customers can also use a mobile app to scan the Transparency code.
 
Project Zero uses machine learning and brand awareness to enable brands to work with Amazon to eliminate counterfeit goods. Brands may quickly remove counterfeit from the store by using Project Zero's self-service counterfeit removal tool. Amazon uses this data to feed its automated defenses against fraudulent listings, making them more successful going forward.
IP Accelerator links companies with a carefully selected network of reliable IP law firms that offer premium trademark registration services at affordable prices. Months or even years before their trademark registration formally expires, Amazon gives businesses using IP Accelerator access to brand protections and brand building tools in Amazon's stores, helping them to better protect and promote their brand.

eBay 
  eBay's Verified Rights Owners (VeRO) program allows you, as a rights holder, to report instances of IP infringement to the company. Through the notification and takedown program VeRO, you can report alleged trademark, copyright, design, and other intellectual property (IP) infringements. You may find more details on their customer service page.
 
 
You must complete a Notice of Claimed Infringement (NOCI) form and email it to vero@ebay.co.uk in order to lodge a notice of infringement. They will then assist you in becoming a member by their customer support team. Additional details on eBay VeRO is a tool for protecting intellectual property.
 
Being a part of VeRO enables you to numerous advantages, such as:
support from eBay employees obtain access to personally identifiable data about eBay users
eBay responded quickly to stop listings you flagged as potentially infringing.
priority email lines specifically designed for reporting alleged violations
 
Facebook Marketplace
 
By clicking on the following links, you can report instances of intellectual property infringement to Facebook as a rights holder. By completing Facebook's reporting a violation form, you can report instances of copyright or trade mark infringement. Additional resources offering additional details on reporting copyright and trademark violation on Facebook are the Frequently Asked Questions.
Additionally, Facebook offers a different tool known as "Rights Manager." This enables owners of intellectual property to post audio and video files that are subsequently checked on the platform for matches, allowing them to recognize and prevent illegal content. Publishers can choose how this content is managed on the platform in a number of ways thanks to Rights Manager.
An additional tool for trademark holders is the "Commerce and ads IP tool." As a result, advertisers, marketplace posts, and group sale posts can all search for their registered word trademarks. Once illegal content has been found, it can be reported.
Visit Facebook's IP Help Center to learn more about safeguarding intellectual property rights there.
 
Temu
You can use the Temu IP Protection Portal to report instances of IP infringement to Temu if you are a rights holder or an authorized representative of such rights. You just need to follow three simple steps and register for a normal user account in order to submit a report.
 
After registering, you will gain access to the following advantages:
simplified and easy-to-use removal procedure: A three-step procedure for reporting violations
effective handling procedure Global support staff focused on finding solutions to manage your reports
Global IP Infringement Reports: Access reports from all websites with a single login.
Additionally, you can register your trademarks with the Temu Brand Registry Tool in order to report trademark infringement on Temu by merely providing trademark certificates once. Trade mark owners can also report suspected infringing activities through this platform. Trade mark owners can simply track the status and results of their complaints by using the "complaint" tool if any infringing activity are discovered.
 
Temu places a high priority on IP protection in order to guarantee the long-term viability of its company. Temu updates its policies and procedures on a regular basis, which sellers need to abide by in order to keep displaying their goods. The Temu IP Policy, which is revised frequently to guarantee the successful implementation of IP rights protection measures, is a good place to start for additional information.